Category Archives: Boomers Defined

Boomers Defined

Baby Boomers were defined in the 1960s. The social changes, events and our music left permanent impressions on us. How old you were during a decade greatly affected how you turned out.

Those in their early 20s by 1970 were deeply affected by the Watergate scandal; the deaths of President Kennedy, Bobby Kennedy, and Dr. Martin Luther King; the Vietnam war and the horror we felt when members of our family & friends came back in coffins.

Those born at the other end, after 1959, find it hard to connect to the assassination of President Kennedy or the rock music of the Beatles, Herman’s Hermits, the Mamas & Papas, Four Tops, the Temptations, the Platters, the Shirelles, Buddy Holly,  the Drifters, the Tams, Otis Redding and other great music artists of the 50s and 60s.  They were more likely to use illegal drugs even to an excessive degree. They were not subjected to the military draft, so to try to lump us all together is not quite correct.

Many of us are committed to marriage and still happily married to our high school sweethearts, and others have married and divorced …some more than once. The divorce rate was 50% and so changed the term that it began to seem not so taboo.

We hired on with a company, worked our way up the ladder and are relaxing in our pre-golden years. Some of us are retired early or we will retire in a few years and  then there are us who are daring to embark on a new career. Many of us have found we are entrepreneurs and are starting a business from home.  Many will never retire.

How about this for impacting society:  the CEOs of GE, IBM &  Ford are boomers; Bill Gates, Ron Howard, Tom Hanks, Denzel Washington, Meg Ryan, Michael Jordan, Glenn Beck, Sean Hannity, Sarah Palin, President Obama and George Bush are all boomers, as well as many more as you know.

In 2010, the economy IS the boomers! We represent the vast majority of the work force. There are 75 million of us; we ARE the economy in numbers too big to fail….

Aren’t We Too Big to Fail?

More Later……

Check Back Often and leave me a message below if you’d like to.

What would help you the most right now in order to get your product on the Internet?

What would you be doing everyday if there was no such thing as money and you were free to do or be anything you want to? What are you passionate about?

Leave me your thoughts below in the comment box.

Warm Regards,

Julia

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It’s a Boomer World Out There

The Internet is a 1,700,000,000 (1billion700million) user market and somewhere between 75%-85% of  those Internet users are buying online. That is 1,275,000,000 (1billion275million) buyers searching for all  kinds of products and services they cannot live without.

Now, are you ready for this? There are  75,000,000 (75million) boomers.  We are a big market.

It is beyond the scope of this article to describe in detail the vast lifetime achievements of the boomer generation ….the inventions and progress in worldwide commerce, medicine, agriculture, architecture, the arts, space travel, spiritual growth, physical achievements in sports and all of the subcategories in each field.  Boomers rose to the challenges facing them their traveled the frontier that looms all around us seems too difficult to explore when in fact it is .

To a lot of boomers the Internet is a mystery that seems out of their reach to understand much less master.  We are use to mastering anything we want to do in life.  To be older than most of the people on the Internet is rather humbling but we are getting older than most people anyway.  I challenge you to look deeper into this predicament and recall the popular boomer mantra….. “Make Love Not War”….or put another way that is not so 1960’s-ish and apply it to 2010 Internet businesses,  the slogan might be something like ……”Make Friends Not Money” or “Help People Don’t Sell People” or “Build Friendships and They Will Buy.”

A lot of us are still movers and shakers capable of using the power of the Internet to start businesses from our homes.  Some may be challenged by these young whipper-snappers who are already Internet Wiz-Kid Millionaires but here is where the dynamics change. In the brick and mortar business world boomers are wondering how to compete with the younger workers/executives.  But the Internet Universe has a code of honor that is hard to explain but it is wonderful to experience.

Boomers Work From Home On the Internet is our next frontier. Our young friends who are lightyears ahead of us have been marketing products very successfully on the Net.  These young people are very passionate about helping everyone achieve their dreams no matter what age anyone is.

Our idealism of the late 40’s to mid 60’s tempered with the realism we face today gives us perspective .  We “old dogs” can still be “taught new tricks” even as our marching slows to a bongo beat .  I like the bongos.

Working Boomers thrive on building businesses.  We are crushed that our world is in shambles but we are determined to sacrifice and scrimp whatever it takes to soften the blows to our children.  So we know there are plenty of buyers on the Internet for those of us who want to provide products for sale to anyone who can’t live without  them.  It is a win-win situation waiting to happen in these tough economic times…..

So, Let’s Help Each Other Achieve Our Goals in Life and Business.  Would You Join Me On This Journey? Maybe We Are Called To a Higher Purpose Than Just a Chance Meeting On My Blog. You Are Important To Me Because I Believe That Human Beings Meet Certain Other Human Beings When the Time Is Right.

More Later……

Check Back Often and leave me a message below if you’d like to.

What do you like to do when you are not working?

What are you passionate about?

What would help you the most right now?

Talk Soon.

Warm Regards,

Julia

PS:  “Walk softly and carry a big stick.”  Nobody Messes With Boomers.

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